Brief Introduction

    Guangzhou Public-Opinion Research Center( for short, The PORC), founded on April, 1988, is a non-official and self-governed public opinion and social consensus poll and research organization, the earliest founded specialized organization in this field in China. The center, registered as an associational artificial person, is organized around the pattern of “self-employed, self-managed, self-financed”.
    The PORC is administrated under the system of General Secretary, staffed by honored consultants, consultants, directors and specialty instruction committee. Honored consultants consist of provincial leaders; consultants, directors and specialty instruction committee are made up of leaders, specialists, scholars, and famed entrepreneur. The center has established the contact with all provincial capital cities and directly jurisdiction city, thus achieving a wide-covered informational source net of strong force and high academic status,.
    The PORC staff has solid research capacity which concerns sociology, psychology, administration, politics, law, philosophy, economics, statistics, computer science, public relation etc. To promote scholastic cooperation as well as communion, they are actively and fruitfully involved in research of multidiscipline with domestic and foreign relative research organizations and academic institutes.
    The PORC owes to experts and residence management department in that their cooperation has enabled multi-layered sampling to produce multiple research network?acity research system, village research system, market research system and immediate response system etc. City research system, in particular, comes in all forms including household interviews, telephone interviews, Internet research, street interviews as monitored, case studies, symposia, literature collection etc. This system utilizes advanced statistics analysis software to process the collected data and applies to any research work in Guangzhou and even GuangDong province. The PORC has already set up research department, survey department, data center, public relation department.

    The PORC focuses its work on the major socio-economic development issues and government important policy decision, the knowledge of social tendency in every social class, and the presentation of collected public opinions and suggestions. The resulting statistics and reports will be of benefit to provincial leadership and enterprises.
    The PORC is accessible to assignments from government or relative agencies that demand any service of consensus research. The Center is open to organize social negotiation, design commonweal activity as to enhance communication within social classes.
    The PORC will provide market prediction, marketing strategy and regular market research for enterprise and social organizations.
To improve organization image, the Center will offer service such as social image design and advertising, image promotion plan and enforcement.
The PORC will organize seminars and symposias related to consensus research and start training programs on consensus survey, market research, activity design. Academic and scholastic studies will be available in the Center on socio-psychology and public consensus research and research academic literature and journal will consequently come out.

    Tracing Research of Socio-psychology and Emotion in Guangzhou, started in April, 1989 and conducted annually, involves citizen?ˉs comment on Guangzhou socio-economic development and satisfaction to personal life.
    Tracing Research of Environment Improvement Campaign in Guangzhou, has been a debating ground, adopted as achievement by Guangzhou government.
    Tracing Research of Social Public Security and its Personal Perception of Guangzhou, has been considered by Guangzhou Social Security Department as a standard book in regional assessment of crime-fighting campaign.
    The PORC on labor distribution and employment, government image, woman social status, social concern on population crisis, household financing, educational charge, etc. have unexceptionally attracted public attentions and strong social influence

Research methods employed include telephone interview, household questionnaires and interviews, posting, street interviews as monitored, individual case study, symposia, literature collection, internet survey, spot observation etc.. Household sampling framework and telephone number database are set up by means of multi-phase delaminating. According to specific nature of each project and subject, other approaches are synthetically utilized such as data sheet, random digit, equal distance, classification, entire group, equal ratio etc. random sampling method, or at will, encounter, ration etc. odds sampling method, ensure the multiples and effect degree. All the interviews are manipulated by trained research staff, administrated and monitored by specialty personnel, and their credibility are guaranteed by passed primary inspection, secondary inspection, second visit, data input and error statistics.