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To obtain an overall
assessment of the social credibility establishment, a survey was
recently conducted as guided by the Propaganda Department of the
Municipal Party Committee in Guangzhou and organized by our center.
It has sampled a body of randomly chosen 2,649 interviewees from
3groups: ordinary city dwellers, professionals and people from
focus trades.
As is turned out in the survey, greater importance is unexceptionally
attached to an accelerating establishment of social credibility.
More than 95% agree that to speed up the construction of social
credibility is important to the development of Guangzhou,among
them 77.6% think the construction of social credibility is ¡°extremely
important¡± to the development of Guangzhou, 17.7% think it is
¡°rather important¡±,and 0.4% think it is ¡°not very important¡± or
¡°not important¡±. Social credibility has shown signs of varying
improvement, as commented by 67% of the ordinary city dwellers
and so did 59% of professionals. 69% of interviewees affirmed
the varying credibility improvement in every walk life. The rate
of people in all groups who think ¡°social credibility is worse
than before¡± is low, the percentage of them are all less than
6%.
Ordinary city dwellers and professionals are mostly dissatisfied
with the faking and counterfeiting in products and commodities
with percentages of 41.2% and 39.3% respectively. 30.5% of the
ordinary city dwellers showed their varying dissatisfaction with
entrapping and inveigling.More than 20% are dissatisfied with
the unjustified charging and tax dodging, stealing and evasion.
29.3% of professionals are dissatisfied with advertisements and
commercials of mendacity,and their dissatisfation with the unjustified
charging and tax dodging, stealing and evasion is over 20%.
The survey has shown a relatively higher assessment of the municipal
credibility establishment. As it has increasingly become a social
focus, endeavors to advance and improve its establishment will
be of principal importance. It is suggested by the ordinary city
dwellers that credibility inculcation and publicity surveillance
will be the forces to its advancement and improvement, while professionals
resort to enterprise credibility and institution construction.
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